Over the last 12 months or so, Mars Chocolate launched a range of protein products with the Mars, Snickers and Bounty Protein Bars. But now the confectionary giant have introduced a Milky Way version which we think will be a hit at an RSP of £2.19
If you have a sweet tooth and are a fan of the light whipped nougat flavour of Milky Way? Well look no further for your post-workout treat. This new protein bar contains the great taste of Milky Way with 19g of protein!
Containing 183 calories, Milky Way Protein Bars can be slipped into any gym bag or sports rucksack and with an increasing number of us consuming protein bars, what could be better than enjoying one of the UK’s favourite brands, with added protein?
Sales of protein shakes and bars have soared 27% in the last two years, from £52m to £66m, with one in 10 consumers having consumed a protein bar in the last three months.
Michelle Frost, General Manager for Mars Chocolate Drinks and Treats, said: “We initially launched our Mars and Snickers Protein Bars less than a year ago, and were the first major confectionery brands to offer protein product alternatives in the UK. We have not only seen sales soar through specialist channels, but increasingly with impulse purchasers, who consume protein, but also enjoy the taste of their favourite confectionery brands on the go.
Mars, Snickers, Bounty and Milky Way Protein Bars can be found online at Amazon UK